Xo in the Xzist studio
WEB DESIGN

Web design that
wins the right work.

A clear, memorable website that shows what you do, proves what you can do, and makes the next conversation easy. Built to be edited by your own team.

Best for
UK construction firms doing £1m–£20m
Timeline
4–8 weeks from kickoff to live
Stack
Static or headless. You own everything.
After launch
Month-to-month support. No lock-in.
Start a conversation ↗
WHY THIS COMES UP

Most construction websites lose work before the phone rings.

The enquiry that didn’t come in is the hardest one to measure. A site that loads slowly on a phone, a homepage that buries the sectors you actually cover, a “services” page that reads like it was written by a marketing agency that has never been on site — each one quietly costs you jobs you would have been right for.

We build construction websites the way we build construction software: by spending time with how the work actually comes in, what customers ask before they award, and what the office team needs to keep current after launch. The result is a site that earns its place, not a portfolio piece.

Fast. It loads instantly, everywhere. Static or server-rendered, optimised images, no bloated theme. The pages a contractor opens in a van on 4G feel as quick as the ones a procurement manager opens in the office. Google’s Core Web Vitals green by default, not as an upgrade.

Clear. It says what you do in one sentence. Copy written like a human, not a marketing committee. Sectors and services laid out the way a buyer searches for them. Case studies that lead with the problem and the result, not a carousel of glossy photos. Someone landing on your homepage should know within ten seconds whether they are in the right place.

Yours. You own everything, forever. Code in your GitHub. Domain in your name. Hosting on your account. No proprietary builder you will be locked into paying forever, and no design subscription that becomes a hostage situation the moment you want to leave.

Most of these go live within four to eight weeks. It starts with a proper conversation rather than a brief template — the work you actually win, the customers you want more of, the things competitors get wrong. Then wireframes and copy, before anyone picks a font; most failed website projects fail at that step because it gets skipped, and we don’t skip it. Then real pages in your browser on a private preview URL, on real devices, rather than flat mockups. Feedback in plain English — “the second paragraph is too long” — not a sticky-note review session. Then launch, analytics, and light-touch monthly support for copy edits, new case studies and new sectors as the business adds them. Or take the keys and run it yourself. Either is fine.

YOUR NEXT FIRST IMPRESSION

Make the right people
feel in the right place.

Good looks get attention. Clear words, useful proof and an obvious next step turn that attention into a conversation.

The website experience · ILLUSTRATIVE CONCEPT
YOUR NEXT CHAPTER
YOUR BUSINESS
Good work.
Clearly told.
A confident introduction to your business.Explore the work ↗
ExpertiseSelected workLet’s talk

The right message, from the first screen.

Pages organised around what customers need to know. Straightforward language that makes your expertise easy to understand.

A CLEAR SCOPE. A USEFUL RESULT.

A website with
a job to do.

Construction is a strong starting point, but the aim is the same in any sector: help the right customer understand your business.

How we work together ↗
01

Structure & words

Agree the audience, pages, copy and enquiry journey before polishing the design.

02

Design & development

A distinctive visual direction brought to life as real pages you can review in your browser.

03

Launch & ownership

Domain and account access kept clear, with a handover and optional ongoing help with content and updates.

THE WORK BEHIND THE WORDS

A website that caught up
with the business.

Land Wide UK’s brand and website were rebuilt to reflect the scale of its civil engineering and fencing work.

The brief

Land Wide UK had grown from a small fencing operation into a serious civil engineering and fencing contractor working across infrastructure and renewable energy. The existing website hadn’t kept up. The branding felt dated, the photography didn’t represent the work, and the structure didn’t make it easy for procurement teams to find what they needed.

What we built

A redeveloped brand and a rebuilt website structured around the sectors Land Wide actually serves, with case studies leading on outcomes, faster page loads, a mobile-first layout and a clear enquiry path on every page. It sits alongside the bespoke internal platform built for the operations side, so the brand, the customer-facing site and the day-to-day tooling all speak the same visual language — even though three different audiences see them.

What changed

Enquiry quality improved: the procurement-side conversations the new site was designed to invite started arriving. Internally, the team had a site they were happy to send a client to instead of explaining around it on the phone.

Construction project workspace
6→1DISCONNECTED TOOLS → ONE PLATFORM
CIVIL ENGINEERING & FENCING

Land Wide UK

Six disconnected tools became a bespoke operating platform and an ongoing technology partnership.

Read the full story ↗
LET’S MAKE IT XZIST

Ready for a better first impression?

Share your website and the one or two things you wish it did better.

Start something with Chris ↗