Case studies, web copy, tender narrative, blog posts, and the social posts that come out of all of it.
Most construction marketing content reads like it was written by someone who's never been on site. Buzzwords, vague benefits, stock-photo-grade language. I write the version a project manager would actually read — clear, specific, written by someone who's spent time inside the sector and knows what a buyer actually wants to see.
Most construction firms I meet are sitting on a quiet pile of evidence — jobs delivered on time, problems solved on site, clients who'd come back tomorrow. None of it is on the website. None of it is on LinkedIn. The case studies are two years out of date. The "about" page reads like a planning application.
I write content that closes that gap. Case studies that lead with the problem and the result, not the photo carousel. Web copy that says what you do in one sentence. Tender narrative that sounds like the team that's going to deliver the job, not a marketing department. And social posts that actually look like they came from a contractor — because they did.
Content creation, at this scale, is mostly written work. Two clear streams — the things that live on your website and in your tenders, and the things that go out on social.
Case studies built around the problem you solved, not the photo gallery. Web pages that say what you do, who you do it for, and why — in a sentence each. Tender narrative that sounds like the people who'll deliver the job. Sector explainers and blog posts that earn slow, compounding search traffic over years.
LinkedIn and Instagram posts written from real jobs, not stock templates. A monthly content calendar built around what's actually happening on site that month. Captions for project photos. Repurposing case studies into multi-post breakdowns. The aim is steady visibility for the right audience — not viral.
Every engagement starts with a short, written tone-of-voice and audience guide. Two pages, plain English. So whoever writes for the firm next — me, your office manager, a future agency — sounds like the same business.
A common starting point is a single rewrite: the homepage, the services page, and two or three case studies. Three weeks of work, a noticeable lift in how the firm reads online, and a written tone-of-voice guide that anyone on the team can keep extending. No retainer required.
For firms that want steady output, a monthly engagement typically produces one new case study, two longer-form pieces (sector explainers, opinion posts, tender-supporting essays), and a calendar of social posts built around what the business is actually doing that month. Slow, compounding, on-brand.
Where it matters most: the prose sections of a tender response. Capability narrative, project examples, social value statements, approach to delivery. Written like the team that'll deliver it — not the bid template.
Content creation is a newer service line for the practice in 2026, so case studies will arrive on the work page over the year. In the meantime, the writing you're reading right now — this page, the rest of the site, the blog — is the same hand. If the voice fits, the rest will.
No 40-page content strategy deck. The work is mostly listening, then writing.
The estimator, the project manager, the founder. Not the marketing person. Most of the good language already exists in the team — in the way they describe a job over a pint. I capture it.
A short tone-of-voice and audience document. Who we're writing for, what they care about, the words we use and don't. Two pages, not forty. You sign it off — everything else follows.
You see drafts early, in plain prose, ready to mark up. Feedback by reply — "this paragraph's too long", "we don't say infrastructure-led, we say civils" — not a sticky-note review session.
I publish to the website, prep the social posts on a schedule, or hand the prose to your bid team — whichever's relevant. Then we agree the next month's cadence, or wrap up.
Content shouldn't be a 12-month contract you can't get out of. Most of my work is per-project, and that's deliberate.
Typical turnaround for a starter project — homepage rewrite plus case studies.
Fixed cost per project, or a fixed monthly retainer. No per-word billing.
Retainers are month-to-month. One-off projects stay one-off if that's all you need.
Written from Suffolk, by one person, in plain English.
A homepage that doesn't quite say it. A case study you've been meaning to write. A tender section that gets recycled every time. Send the link and the brief, and the first reply will be a useful one.
You'll hear back the same working day.
