A clear, confident identity that feels like you — from your website and quotes to signage and livery, applied consistently everywhere your business shows up.
The quote that lands in a procurement manager’s inbox, the signboard outside the site, the van that pulls up at a homeowner’s drive, the email signature, the invoice — these are your brand. Not the logo on its own. Not the colour swatches in a manual. The things customers and crews actually encounter, every day.
So we work the other way round to most agencies. Identity work starts with a logo, type and colour, but it doesn’t finish until the things your team uses day to day have been redrawn in the new system. Quote covers. RAMS templates. Site signage. Vehicle livery. The email signature. The corner of a Word doc nobody quite remembers updating.
A proper identity system, not just a logo. Wordmark, monogram, type pairing, colour palette, photography direction, and the rules for using them. Designed for the construction sector — legible at signboard size, readable on a phone screen on site, and printable on a quote cover without falling apart.
The documents your firm actually sends. Branded quote covers, RAMS templates, invoice and PO formats, email signatures, social post templates, presentation decks. The things your office sends out every week, not the parts of a brand that only ever appear in a manual.
Signage, livery and uniform that hold up. Site signboard artwork, vehicle livery, hi-vis and uniform print specs, exhibition stand layouts. Set up to be produced by the same signwriters and printers you already use, with the files prepared properly so nothing gets rebuilt on the fly.
Four steps, and no design jargon. First we look at where the brand actually shows up today — quotes, RAMS, signboards, vans, the website, the email footer — because the gaps and inconsistencies tell us where the work needs to land. Then one or two clear directions rather than a brand-deck shotgun, picked together in a single review. Then the identity system itself, tested at the sizes and surfaces it has to survive, from signboard scale down to a phone screen at midday on site. Then we apply it across the things your firm uses every day. That last step is the one most agencies skip, and it is the one that decides whether the new identity is real or theoretical.
An identity needs to work in the places your customers actually see it. Start with the business, then build the visual language around it.
xzistdigitalThe identityLogo · Typography · ColourA considered logo, typography and colour system with practical rules for using them consistently.
xzistdigitalYour proposalClear. Consistent. Yours.Useful templates for the documents people handle every day. The brand should survive outside a presentation deck.
xzistdigitalOut in the worldDigital · Print · On siteThink about size, legibility and the surface it sits on. Bring the same identity to digital, print and the places you work.
A useful identity is one you can apply confidently after the project is finished.
How we work together ↗Understand the audience and where the brand appears. Explore a small number of considered directions.
The logo, type, colours and usage guidance, with the files you need for digital and print.
Apply it to the agreed touchpoints: website, documents, signage or livery.
Land Wide UK’s renewed identity connects its website, printed materials and internal software.
Land Wide UK had grown from a small fencing operation into a serious civil engineering and fencing contractor working across infrastructure and renewable energy. The original brand — born when the business was a different size — no longer reflected the quality or scale of project being delivered.
A full identity redevelopment, with a new wordmark, type system and palette, applied consistently across the new website, quote and tender documents, RAMS templates, site signage, vehicle livery and email. The identity sits alongside the bespoke internal platform built for the operations side, so the brand, the customer-facing site and the day-to-day tooling all speak the same visual language.
The brand caught up with the business. Procurement teams, clients and recruits now meet a firm whose visual identity matches the work being delivered — not the firm it was five years ago.
An identity tested against real applications.
Agree the touchpoints and deliverables before designing.
Files and guidance your team can keep using.
Show us where it appears today and where it needs to take you next.
