Logos, type, colour, and the practical templates that put them to work — quote covers, RAMS, signage, livery.
Most construction brands either come from the founder's nephew on a Wednesday evening, or from an agency that produced a 60-page guideline document and disappeared. I sit in the middle. Proper identity work that actually reaches the things customers and crews see — not a manual nobody opens.
The quote that lands in a procurement manager's inbox, the signboard outside the site, the van that pulls up at a homeowner's drive, the email signature, the invoice — these are your brand. Not the logo on its own. Not the colour swatches in a manual. The things customers and crews actually encounter, every day.
So I work the other way round to most agencies. Identity work starts with a logo, type, and colour — but it doesn't finish until the things your team uses day-to-day have been redrawn in the new system. Quote covers. RAMS templates. Site signage. Vehicle livery. The email signature. The corner of a Word doc no one quite remembers updating.
Three things every brand engagement delivers. The visual direction varies; the standard doesn't.
Wordmark, monogram, type pairing, colour palette, photography direction, and the rules for using them. Designed for the construction sector — legible at signboard size, readable on a phone screen on site, and printable on a quote cover without falling apart.
Branded quote covers, RAMS templates, invoice and PO formats, email signatures, social post templates, presentation decks. The things your office sends out every week — not the parts of a brand that only ever appear in a manual.
Site signboard artwork, vehicle livery, hi-vis and uniform print specs, exhibition stand layouts. Designed to be produced by the same signwriters and printers you already use — with files set up properly so they don't get rebuilt on the fly.
Land Wide UK had grown from a small fencing operation into a serious civil engineering and fencing contractor working across infrastructure and renewable energy. The original brand — born when the business was a different size — no longer reflected the quality or scale of project being delivered.
A full identity redevelopment — new wordmark, type system, and palette — applied consistently across the new website, quote and tender documents, RAMS templates, site signage, vehicle livery, and email. The identity sat alongside the bespoke internal platform built for the operations side, so the brand, the customer-facing site, and the day-to-day tooling all spoke the same visual language.
The brand caught up with the business. Procurement teams, clients, and recruits now meet a firm whose visual identity matches the work being delivered — not the firm it was five years ago.
No mood boards for their own sake, no Pinterest tours, no theatre. The engagement looks the same every time.
I look at the things your firm sends and shows — quotes, RAMS, signboards, vans, the website, the email footer. The gaps and inconsistencies tell us where the work needs to land.
A small number of considered routes, not a brand-deck shotgun. We pick the direction together in a single review, then I take it forward.
The identity system itself, tested at the sizes and surfaces it actually has to work at — signboard scale down to a phone screen at midday on a site.
The brand actually rolls out across the things your firm uses every day. This is the step most agencies skip. It's the one that decides whether the new identity is real or theoretical.
A brand should be cheap to use day to day, easy to extend later, and yours to keep.
Core identity built and signed off. Rollout extends naturally from there.
A fixed cost agreed up front. No "rounds of revisions" theatre.
You leave with editable source files, not just exports. Any designer can pick it up.
Designed and delivered from Suffolk. One person on every call.
Send a quote PDF, a photo of a van, a screenshot of the website — anything where the brand currently shows up. The first reply will be a useful read of where it's working and where it's not.
You'll hear back the same working day.
